Institutional Marketing Approaches, Student Decision Points, and Motivational Factors Affecting Student Decisions to Participate in Summer Session and Attend a Particular Institution
- Donna M. Fish
- Thomas F. Kowalik
How to Cite:
Fish, D. & Kowalik, T., (2012) “Institutional Marketing Approaches, Student Decision Points, and Motivational Factors Affecting Student Decisions to Participate in Summer Session and Attend a Particular Institution”, Summer Academe: A Journal of Higher Education 6, 7-35. doi: https://doi.org/10.5203/sa.v6i0.367
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