Institutional Marketing Approaches, Student Decision Points, and Motivational Factors Affecting Student Decisions to Participate in Summer Session and Attend a Particular Institution
Authors
Donna M. Fish
Thomas F. Kowalik
How to Cite:
Fish, D. & Kowalik, T.,
(2012) “Institutional Marketing Approaches, Student Decision Points, and Motivational Factors Affecting Student Decisions to Participate in Summer Session and Attend a Particular Institution”,
Summer Academe: A Journal of Higher Education 6,
7-35.
doi: https://doi.org/10.5203/sa.v6i0.367
Fish,
D & Kowalik,
T.
(2012) 'Institutional Marketing Approaches, Student Decision Points, and Motivational Factors Affecting Student Decisions to Participate in Summer Session and Attend a Particular Institution',
Summer Academe: A Journal of Higher Education.
6(0)
:7-35.
doi: 10.5203/sa.v6i0.367
Fish,
D & Kowalik,
T.
Institutional Marketing Approaches, Student Decision Points, and Motivational Factors Affecting Student Decisions to Participate in Summer Session and Attend a Particular Institution. Summer Academe: A Journal of Higher Education. 2012 6;
6(0)
:7-35.
doi: 10.5203/sa.v6i0.367
Fish,
D
& Kowalik,
T.
(2012, 6 11). Institutional Marketing Approaches, Student Decision Points, and Motivational Factors Affecting Student Decisions to Participate in Summer Session and Attend a Particular Institution.
Summer Academe: A Journal of Higher Education
6(0)
:7-35.
doi: 10.5203/sa.v6i0.367
