Articles

Institutional Marketing Approaches, Student Decision Points, and Motivational Factors Affecting Student Decisions to Participate in Summer Session and Attend a Particular Institution

Authors: Donna M. Fish , Thomas F. Kowalik

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How to Cite: Fish, D. & Kowalik, T. (2012) “Institutional Marketing Approaches, Student Decision Points, and Motivational Factors Affecting Student Decisions to Participate in Summer Session and Attend a Particular Institution”, Summer Academe: A Journal of Higher Education. 6(0). doi: https://doi.org/10.5203/sa.v6i0.367