It Takes an Institutional Village: Strategies to Enhance Summer Through Institutional Buy-In
- Jeanie Kline
- Barbara Leggat
Abstract
Many institutions have undergone enrollment declines in recent summers, and administrators are looking at (a) reasons for the declines and (b) ways to rebound and continue growing summer enrollments (and revenues). This paper is designed to “create the future” by providing successful ideas and models for colleagues who wish to establish greater buy-in from members of their institutions and, ultimately, to increase summer revenue streams. Practices related to organizational culture and its influence on effective buy-in strategies are covered, including institutional ideologies, assumptions, values, and other defining attributes. The authors describe successful strategies, such as the development of a summer task force and networking with primary stakeholders on campus, which have served to enhance summer offerings and experiences on their respective campuses. Both public and private 4-year institutions are represented between the authors. Key takeaways will include identification of important constituent groups and recognition of other “summer” players; in addition, task force composition, strategies, and outcomes will be covered. It takes a village—and possibly an entire institution.
How to Cite:
Kline, J. & Leggat, B., (2015) “It Takes an Institutional Village: Strategies to Enhance Summer Through Institutional Buy-In”, Summer Academe: A Journal of Higher Education 8. doi: https://doi.org/10.5203/sa.v8i0.520
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