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Institutional Marketing Approaches, Student Decision Points, and Motivational Factors Affecting Student Decisions to Participate in Summer Session and Attend a Particular Institution

Authors:

Donna M. Fish ,

Thomas F. Kowalik

How to Cite: Fish, D. M., & Kowalik, T. F. (2012). Institutional Marketing Approaches, Student Decision Points, and Motivational Factors Affecting Student Decisions to Participate in Summer Session and Attend a Particular Institution. Summer Academe: A Journal of Higher Education, 6, 7–35. DOI: http://doi.org/10.5203/sa.v6i0.367
Published on 11 Jun 2012.

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