Articles

Institutional Marketing Approaches, Student Decision Points, and Motivational Factors Affecting Student Decisions to Participate in Summer Session and Attend a Particular Institution

Authors
  • Donna M. Fish
  • Thomas F. Kowalik

How to Cite:

Fish, D. & Kowalik, T., (2012) “Institutional Marketing Approaches, Student Decision Points, and Motivational Factors Affecting Student Decisions to Participate in Summer Session and Attend a Particular Institution”, Summer Academe: A Journal of Higher Education 6, 7-35. doi: https://doi.org/10.5203/sa.v6i0.367

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Published on
11 Jun 2012
Peer Reviewed